Session for Dutch producers at the ACE Leadership Special

Thanks to support from the Netherlands Film Fund and CFAP, ACE Producers is pleased to invite 8-10 Dutch producers to participate in the session Becoming the Leader You Want to Be, which will happen under the umbrella of the ACE Leadership Special.

The aim of the ACE Leadership Special is to encourage and nurture successful, business acumen within the film industry, and equip participants with competence and confidence to provide effective leadership for their production companies and teams, and to become leaders through change.

The session will set producers on the path to discovering who they are as leaders and help them take the first steps on their leadership journey.

The 2-hour, interactive session will focus on three points.

  1. Who you want to be as a leader?
  2. Where do you position yourself as a leader and which steps you will take to grow?
  3. The basics of leading a team: Listening, feedback and motivation

The session will be facilitated by Mark van der Grift (True Brands).

Date: Tuesday the 19th of September 2023
Time: 10:30 – 14:30, including a Networking lunch with members of the ACE Leadership Special
Location: The Unbound, Amsterdam, the Netherlands


– We welcome producers working in fiction, drama series, animation and documentary. We strive to make the industry inclusive and diverse

– Participation is free of charge

– There are only 8 to 10 places available, producers need to be committed to attend the entire session

– Travel or accommodation expenses which may arise will not be covered by the organisation

Extended deadline: Tuesday 12 September 2023

Please send an email (including your company profile) to

Contact Al Williams

Mark has been active in the field of marketing and branding for around 25 years. He has worked for several communication and branding agencies, approximately seven years as a (interim) marketing manager for Red Bull and four years as the global marketing director for the Brazilian coconut company Obrigado, operating in Europe and North and South America. In these different positions he was leading and inspiring teams of professionals (4-20 people) in Amsterdam, California and Brazil.

He has facilitated workshops and sessions on branding, innovation and business development for a number of international brands such as Philips, Deloitte, Red Bull, and several non-profit organisations including Red Cross, Greenpeace and an international spiritual movement.

Mark has followed several trainings and courses in the field of leadership and personal development. Among others: Essence Training, Who am I, The Path of Love and recently the Tools for Life Leader Training (I-IV) and Co-active Coaching (Fundamentals). Furthermore, he is a certified practitioner of the Leadership Circle Profile. His mission is to contribute to true and conscious leadership by managers and brands in order to create organisations that act authentically and consciously.

For ACE Producers, and previously Binger Filmlab, Mark has developed programmes to help established producers develop their branding and strategy. He has written two books on the subject of branding: In 2005 the bestselling book The Brand Called I and in 2016 TRUE Brands, Branding in a New World. In 2012 he received a master’s in marketing strategy after studying communications, culture, organisation and management in his younger days.